A selection of projects across branding, copywriting, digital communication, and integration work.
Brand & Identity
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Brand & Identity |
Evolving a brand without losing credibility.
Led the rebranding of a growing real estate group. The objective was not reinvention, but refinement—preserving what already worked.
Acted as the coordinating link between the real estate team and the external marketing agency, ensuring strategic consistency across decisions and execution.
Brand governance for a real estate group.
Acted as brand guardian for a real estate agency following the development of the brand identity by an external branding agency.
Within a large and growing real estate organisation, the role focused on maintaining coherence over time—ensuring the brand guide was applied consistently across teams, channels, and materials.
Identity refresh for an established medical practice.
Brand and identity refresh for an established private medical practice focused on metabolic and dietary health. The focus was on modernising an outdated visual and digital presence without compromising medical credibility or trust.
The existing logo structure and colour family were preserved, while the identity was adapted to meet contemporary expectations and a younger patient demographic.
Building a brand from the ground up.
Created the brand identity and logo for a newly formed technical services company. While the name was predetermined, all other elements—from visual language to brand expression—were developed from scratch.
The work focused on establishing a clear, functional identity suited to a practical, service-oriented context, designed to remain usable and coherent as the organisation grows.
Language & Content
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Language & Content |
Structuring internal and client-facing communication.
Responsible for the development of written communication across the organisation. This included internal documentation, client-facing materials, and legally sensitive texts such as sales agreements and contractual documents.
Beyond writing, the work focused on structuring language.
This included document formats, tone alignment across touchpoints, and internal training supported by clear, usable content.
Editorial content grounded in daily practice.
Responsible for the ongoing editorial content for a real estate agency through a weekly blog.
Topics were informed by current market developments, regulatory changes, and questions arising from daily client workflows.
The focus was on clarity and relevance—translating news and internal expertise into accessible content that supports clients throughout their decision-making process.
Structuring medical information for patient use.
Developed the original website copy in both Dutch and French for a private medical practice.
In addition, created patient-facing protocols and supporting documentation to accompany dietary guidance and health optimisation trajectories, including structured documentation for a medical weight-loss programme.
The focus was on clarity, accuracy, and usability—ensuring complex medical information could be understood and applied without compromising professional standards.
Bilingual marketing copy for international beauty brands.
Produced Dutch and French copy for marketing materials for two international beauty brands based in France and Canada.
Scope included newsletters and promotional flyers supporting product communication across different markets.
The work balanced commercial objectives with sector-specific language, ensuring clarity, cultural relevance, and consistency across languages while respecting each brand’s positioning.
Digital & Presence
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Digital & Presence |
Sustaining brand trust through digital communication.
Managed the social media presence of a real estate company across Facebook, Instagram, and LinkedIn. The focus was not visibility alone, but consistency—ensuring all content aligned with the brand guide while remaining current and relevant.
Worked with a clear plan and publishing rhythm, maintaining a coherent voice across platforms and supporting long-term trust through deliberate, structured communication.
Making expertise visible.
Led a full visibility audit for a real estate organisation. The objective was not more content, but better discoverability — ensuring the company and its agents were consistently found, cited, and recognised as experts.
The work combined SEO and GEO research, source analysis, technical improvements, and strategic partnerships to strengthen authority across search engines, AI systems, and industry platforms. An external benchmark audit was commissioned to validate performance and guide priorities.
The result was a structured, long-term presence strategy that improved rankings, increased qualified traffic, and positioned the team as credible voices in their market.
Building authority through strategic content partnerships.
Initiated and coordinated content collaborations with larger sector platforms. The objective was not exposure alone, but authority—strengthening SEO and GEO performance through high-quality backlinks, editorial context, and expert association.
Through shared videos and long-form content, the work broadened reach beyond owned channels while reinforcing expert positioning within search and AI-driven discovery environments.
Humanising a brand through short-form video.
Launched and managed a short-form video channel for a real estate organisation.
The objective was to make the brand more human—showing the people behind the agency rather than focusing solely on listings.
Coordinated closely with a videographer, defined content formats and cadence, and ensured the delivery of scheduled, consistent video content aligned with the broader communication strategy.
Systems & Operations
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Systems & Operations |
Coordinating systems across partners and platforms.
Acted as integration manager between a real estate agency and a range of external partners, including Setle, Zabun, Colibry, and Skinn.
The role focused on alignment rather than implementation alone—translating operational needs into workable setups, maintaining coherence across systems, and ensuring tools supported daily workflows instead of complicating them.
Design & Environment
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Design & Environment |
Extending the brand into physical space.
Designed physical brand applications for a real estate agency, including office window stickers and the company moving van.
The work focused on translating the brand identity into clear, recognisable assets in public space—ensuring consistency, legibility, and restraint across static and moving environments.
Optimising images for commercial context.
Edited property photography for realtors, working from both professional shoots and amateur images.
The focus was not technical perfection alone, but commercial relevance—adjusting light, framing, and tone to support persuasion and market positioning rather than aesthetic effect in isolation.
Packaging design for regulated markets.
Developed packaging for a dietary supplement brand intended for distribution across the Benelux market.
The work balanced visual clarity with regulatory constraints—ensuring the packaging communicated trust, usability, and compliance across different markets,while remaining consistent as a recognisable brand asset.
Translating personal ideas into premium print.
Designed premium birth announcements for a private client. The brief involved specific material and finishing requirements that exceeded what standard printers could deliver.
The work focused on translating personal ideas into a refined design, while navigating production constraints and coordinating with a suitable printer to ensure the final result matched both intent and quality expectations.